we are not here to follow trends—we're here to build something timeless.

With a blend of creativity, strategy, and heart, we make positive thoughts and

encouraging practices come to life. Every piece we create is an opportunity to

learn, grow, and communicate something meaningful. for our children, friends

and family, classmates, teammates, for the stranger we pass in the store.

choose an item that resonates with you. put it on, walk out the door. Change

someone’s day… or maybe even their life.

This is Average Joe & Co.
And everyone belongs here.

Family owned in Peterborough Ontario

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Family owned in Peterborough Ontario 〰️

Why “average JOE?

Because the world isn’t built by celebrities or influencers. It’s built by ordinary people.

Parents raising families.

Teachers shaping young minds.

Coaches encouraging kids.

Healthcare workers and emergency responders.

Neighbours helping neighbours.

People who quietly make our communities stronger.

Contact us

We are a family business in Peterborough Ontario that started with 10 custom hoodies designed for our family at Christmas. The response from our community was overwhelming. Now here we are, offering a piece of encouragement from our family to yours. Together we can make the world a better place.

Share your story with us! If you have noticed the impact your average JOE&CO. apparel has made, we would LOVE to hear about it!

If you would like to purchase a hoodie for yourself or a friend, please send us a message and we will get you started.

Thank you for visiting our site!